How humble Isabgol went from grandpa’s fix to trendy gut hack

A once-boring laxative is showing up in everything from protein bars to gluten-free brownies


Once the stuff of discreet bathroom conversations, isabgol (also known as psyllium husk) is suddenly having its buzzy moment. The same gloopy gel that grandparents swore by to ‘keep things moving’ is now starring in influencer reels and diet charts as a gut-healing, sugar-taming, lipid-lowering wonder.
shimmer

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